INTRODUCING THE
Hatchback Package
The Hatchback Package is designed to elevate Anaamalais Toyota’s digital presence on Instagram and Facebook. This comprehensive package includes research, design, scriptwriting, editing, and content creation to ensure maximum engagement and brand visibility. At just ₹25,000 per month, you get a robust strategy tailored to your unique needs.
The Platforms
DIGITAL STRATEGY WITH INSTAGRAM & FACEBOOK
Ideal for visually-driven content, Instagram effectively showcases Toyota’s aesthetic appeal and customer engagement through posts, Reels, and Stories.
🎯 AUDIENCE
Targets a diverse demographic, including young professionals and car enthusiasts in Tirunelveli.
🔥 ENGAGEMENT
High engagement rates through visual storytelling, interactive features, and direct customer interaction.
👨👩👧👦 AUDIENCE
Broad user base spanning various age groups, including families and working professionals.
🔥 ENGAGEMENT
Facilitates community building, detailed content sharing, and real-time interactions.
Content Marketing & Management
Research
In-depth market and audience analysis.
Design
High-quality, visually appealing graphics and layouts.
Script-writing
Engaging and relevant content scripts.
Editing
Professional photo and video editing.
Thumbnails
Custom thumbnails for videos.
Infographics
Informative and visually appealing infographics.
INSTAGRAM AND FACEBOOK MANAGEMENT
✅ Fixed Platforms: Focused management on Instagram and Facebook.
✅ Stories: 12 engaging Stories per month [3 Stories per week].
✅ Posts: 4 high-quality posts per month.
✅ Reels: 4 captivating Reels per month.
✅ 1 Creator for Reels: A dedicated creator to feature in Reels, discussing topics such as how the service is done, special features of the cars, or other engaging content.
INTERACTION MANAGEMENT
✅ Replying to Comments and DMs: Engaging with customers by promptly responding to comments and direct messages.
✅ Re-Story: Reposting user-generated content to build community and authenticity. Regularly share followers’ posts and Stories where they feature their Toyota, with a thank-you message.
✅ Re-Post: Regularly sharing followers’ posts and other relevant content.
✅ Engaging with Followers: Interacting with followers through likes, replies, and tags.
PHOTOGRAPHY & VIDEOGRAPHY
✅ Routine Content: Employees can handle routine photography and videography
needs, for regular updates to online platforms.
✅ Special Events: For particular events, such as car launches, promotional events,
or significant customer reviews, professional photographers and videographers
will be sent to maximize the content quality and coverage.
SOCIAL MEDIA MARKETING & MANAGMENT
Scenarios
Scenario: Showcasing New Car Features
Execution: Anaamalais Toyota receives a new shipment of the latest Toyota model. We use Instagram to create a series of posts, Reels, and Stories showcasing the car’s features, such as its advanced safety systems, sleek design, and fuel efficiency. We also include behind-the-scenes content of the car arriving at the dealership and a live Q&A session with a sales representative discussing the new model.
Outcome: By regularly posting engaging content and interacting with followers through comments and direct messages, we build excitement around the new model, increase brand awareness, and encourage potential customers to visit the dealership for a test drive.
Scenario: Promoting a Community Event
Execution: Anaamalais Toyota is sponsoring a local community event, such as a charity run or a food drive. We create a Facebook event page with all the details, post updates leading up to the event, and share photos and videos from past events. We also run a poll asking followers to vote on which local charity should receive a donation from the event proceeds.
Outcome: The event page and regular updates generate interest and engagement from the local community. The poll encourages interaction, and the photos and videos build a sense of community around the brand. This increased engagement helps strengthen the dealership’s local presence and reputation as a community-focused business.
Email Marketing
ENGAGE YOUR AUDIENCE WITH 1 MONTHLY NEWSLETTER
Content
Latest Toyota models, dealership news, maintenance tips, and customer testimonials.
Engagement
Include interactive elements like polls and surveys to increase engagement.
Personalization
Use customer data to tailor content to individual interests and preferences.
Online Reputation Management
GOOGLE REVIEWS & RATINGS MANAGEMENT
Encourage Reviews
Motivate satisfied customers to leave positive reviews.
Respond to Reviews
Address all reviews promptly and professionally, showing appreciation for positive feedback and resolving negative issues.
Highlight Positive Reviews
Share positive reviews on social media and the dealership’s website.
Custom Package To
Maximize Your Benefit
Hatchback Package
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