INTRODUCING THE
Sedan Package
The Sedan Package is designed to provide a holistic approach to digital marketing, ensuring Anaamalais Toyota reaches its target audience effectively across multiple platforms. For ₹37,000 per month, this package offers you the flexibility to choose any two platforms from Instagram, Facebook, and YouTube to maximize your digital presence.
Choose Your Platforms
CUSTOMIZE YOUR DIGITAL STRATEGY WITH INSTAGRAM, FACEBOOK & YOUTUBE
Ideal for visually-driven content, Instagram effectively showcases Toyota’s aesthetic appeal and customer engagement through posts, Reels, and Stories.
🎯 AUDIENCE
Targets a diverse demographic, including young professionals and car enthusiasts in Tirunelveli.
🔥 ENGAGEMENT
High engagement rates through visual storytelling, interactive features, and direct customer interaction.
👨👩👧👦 AUDIENCE
Broad user base spanning various age groups, including families and working professionals.
🔥 ENGAGEMENT
Facilitates community building, detailed content sharing, and real-time interactions.
Best for long-form content like vlogs and detailed car reviews, providing in-depth insights into Toyota vehicles.
👀 AUDIENCE
Engages viewers seeking detailed information and visual reviews.
🚀 ENGAGEMENT
High retention through engaging video content and Shorts for quick updates.
Content Marketing & Management
Research
In-depth market and audience analysis.
Design
High-quality, visually appealing graphics and layouts.
Script-writing
Engaging and relevant content scripts.
Editing
Professional photo and video editing.
Thumbnails
Custom thumbnails for videos.
Infographics
Informative and visually appealing infographics.
INSTAGRAM , FACEBOOK & YOUTUBE MANAGEMENT
✅ Flexible Choice of Platforms: You can choose any 2 platforms from Instagram, Facebook, and YouTube.
✅ Stories: 20 engaging Stories per month [5 Stories per week].
✅ Posts: 8 high-quality posts per month.
✅ Reels: 6 captivating Reels per month.
✅ YouTube Shorts: 6 engaging Shorts per month.
✅ Creators: 2 Creators dedicated to creating compelling Reels/Shorts.
INTERACTION MANAGEMENT
✅ Replying to Comments and DMs: Engaging with customers by promptly responding to comments and direct messages.
✅ Re-Story: Reposting user-generated content to build community and authenticity. Regularly share followers’ posts and Stories where they feature their Toyota, with a thank-you message.
✅ Re-Post: Regularly sharing followers’ posts and other relevant content.
✅ Engaging with Followers: Interacting with followers through likes, replies, and tags.
✅ Conducting regular Q&A sessions to address viewer inquiries.
PHOTOGRAPHY & VIDEOGRAPHY
✅ Routine Content: Employees can handle routine photography and videography
needs, for regular updates to online platforms.
✅ Special Events: For particular events, such as car launches, promotional events,
or significant customer reviews, professional photographers and videographers
will be sent to maximize the content quality and coverage.
SOCIAL MEDIA MARKETING & MANAGMENT
Scenarios
Scenario: Showcasing New Car Features
Execution: Anaamalais Toyota receives a new shipment of the latest Toyota model. We use Instagram to create a series of posts, Reels, and Stories showcasing the car’s features, such as its advanced safety systems, sleek design, and fuel efficiency. We also include behind-the-scenes content of the car arriving at the dealership and a live Q&A session with a sales representative discussing the new model.
Outcome: By regularly posting engaging content and interacting with followers through comments and direct messages, we build excitement around the new model, increases brand awareness, and encourages potential customers to visit the dealership for a test drive.
Scenario: Promoting a Community Event
Execution: Anaamalais Toyota is sponsoring a local community event, such as a charity run or a food drive. We create a Facebook event page with all the details, post updates leading up to the event, and share photos and videos from past events. We also run a poll asking followers to vote on which local charity should receive a donation from the event proceeds.
Outcome: The event page and regular updates generate interest and engagement from the local community. The poll encourages interaction, and the photos and videos build a sense of community around the brand. This increased engagement helps strengthen the dealership’s local presence and reputation as a community-focused business.focused business.
Scenario: Customer Testimonial Series
Execution: Anaamalais Toyota wants to highlight customer satisfaction and trust. We produce a series of YouTube videos featuring interviews with satisfied customers who share their positive experiences with the dealership and their Toyota vehicles. Each video showcases different aspects of the customer journey, from the initial purchase to after-sales service.
Outcome: These testimonial videos help build trust and credibility with potential customers. By regularly uploading engaging and authentic content, we enhance Anaamalais Toyota’s YouTube channel’s viewership and subscriber base, fostering a loyal online community and driving more traffic to the dealership.
Email Marketing Campaigns
ENGAGE YOUR AUDIENCE WITH PROMOTIONAL & FOLLOW-UP EMAILS
Promotional Emails
✅ Frequency: 4 per subscriber per month
✅ Content: Special offers, discounts, and upcoming sales events
✅ Call to Action: Encourage immediate action with clear and compelling CTAs
✅ Segmentation: Target different customer segments with relevant offers
Follow-up Emails
✅ Frequency: 8 per subscriber per month (2 follow-up emails for each promotional email)
✅ Content: Post-purchase follow-ups, service reminders, and feedback requests
✅ Engagement: Build long-term relationships and encourage repeat business
✅ Automation: Streamline the follow-up process with automated email workflows
Online Reputation Management
GOOGLE MY BUSINESS MANAGEMENT
Claim and Optimize Listing
Ensure Toyota Tirunelveli is claimed on GMB.
Provide accurate business name, address, phone number, hours of operation, website, and services.
Regularly update information to reflect current details and promotions.
Reviews and Ratings
Motivate satisfied customers to leave positive reviews.
Address all reviews promptly and professionally.
Share positive reviews on social media and the dealership’s website.
Photos and Videos
Regularly upload high-quality photos and videos of the dealership, car inventory, and events.
MAXIMIZE YOUR REACH WITH WHATSAPP & META PAID MARKETING
This package includes the flexibility to add paid marketing on WhatsApp and Meta (Facebook and Instagram) as needed.
We will discuss the marketing budget based on the specific requirements of any launch or event.
Our team will handle the campaign without any additional service charge, ensuring you only pay for the marketing budget.
LANDING PAGES
To drive traffic through paid marketing, we will create dedicated landing pages tailored to each campaign.
These pages are designed to convert visitors into leads by focusing on key promotions, offers, and call-to-action strategies relevant to the campaign.
PAID MARKETING
Scenarios
Scenario: Promoting a New Car Launch Event
Execution: Anaamalais Toyota is launching a new SUV model and wants to create buzz among potential customers. We send a personalized WhatsApp message to your contact list, announcing the launch event. The message includes the event date, time, a teaser video of the new SUV, and exclusive offers for attendees.
Driving Traffic to Landing Pages: The message includes a link to a dedicated landing page where recipients can find more details about the event, view additional photos and videos of the SUV, and register to attend. This helps capture attendee information and ensures a higher turnout at the launch event.
Scenario: Highlighting a Limited-Time Discount on Services
Execution: Anaamalais Toyota wants to boost their service bookings during a slow season. We create visually appealing Instagram posts and stories showcasing a 20% discount on car servicing for a limited time. The content includes high-quality images of the service center and a video testimonial from a satisfied customer.
Driving Traffic to Landing Pages: The Instagram Stories feature a “Swipe Up” link, and the posts include a “Learn More” button that directs users to a landing page. The landing page provides detailed information about the discount, lists the services available, and includes a booking form. This encourages users to take advantage of the offer and schedule a service appointment.
Scenario: Promoting a Seasonal Sale on New and Used Cars
Execution: Anaamalais Toyota is having a seasonal sale offering significant discounts on both new and used cars. We run Facebook carousel ads showcasing multiple car models available at discounted prices, emphasizing the special financing options. The ads are designed to capture attention with high-quality images and compelling ad copy.
Driving Traffic to Landing Pages: Each ad includes a “Shop Now” button that directs users to a landing page. The landing page features detailed information about the sale, comprehensive listings of the discounted car models, and an inquiry form. This approach helps convert interested users into potential buyers by providing all necessary information and a clear call to action.
CUSTOM PACKAGE TO
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Sedan Package
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